MBA New Vision Lecture56: The Trends of Global Brands’ Marketing Strategics in the Digital Era
Topic：The Trends of Global Brands’ Marketing Strategics in the Digital Era
Time: 14:30-16:00 September 1st, 2019
Venue: Room103, MBA Education Center
Speaker: Dr. Raffaele Filieri
Profile: From September 2017 till now, Professor in Digital Marketing at Audencia Business School.
From February 2016 to September 2017, senior lecturer in Marketing at Newcastle University.
Besides, Professor Raffaele is also a Business Analyst, consultant, project Manager and Business Development Manager.
Outline：
1. Social Media Trends
2. Media Use
3. Content Marketing and Engagement
4. Digital Consumers Traits
5. Influences
